By Jay Coen Gilbert In Solving the Ben & Jerry’s Problem – One More Time, Kevin Jones points out that being a B Corp helps companies and their shareholders fend off unwanted buyers. Kevin goes on to say that his job as an investor who cares about impact as well as return is to go [...]

Capitalism with Purpose, not Profit at its Center By Andrew Kassoy The Occupy Wall Street movement has captured a great deal of attention as it spreads beyond New York City to major cities across the globe.  While some critique the protests as diffuse in message or lacking in substance, it is clear that the movement [...]

Innov8Social‘s Neetal Parekh paid a visit to California’s Capital last week to hear about Benefit Corporation Legislation from AB 361 presentor California State Assemblymember Huffman, and Wendel Rosen attorney and AB 361 advocate Donald Simon. Watch her videos and hear from the sources about the legislation, where it is in the process, why it’s important, [...]

By Scott James, Fair Trade Sports This month I take a break from my normal topic of conversation (soccer) with Tom De Blasis to discuss our other passion: CSR. Tom is the Global Design Director for Nike Soccer. Scott: Tell me about a company that is doing something in CSR that would be a model [...]

by Randy Paynter, Founder and CEO of Care2.com I just turned down an advertising deal worth well over $100,000.  Did I do the right thing? I’d love to hear your thoughts. The opportunity:  A multi-billion dollar agro-biotech company – let’s call them Monstero – is looking to improve their image.  Their advertising agency knows Care2 [...]

I had heard of B Lab and their certification a few years ago and thought it was a great idea – for businesses bigger than mine. I even started their online ‘Impact Assessment’ but petered out, thinking it wasn’t worth my time since I’d already taken so many steps to be a sustainable company. Not until [...]

C. K. Prahalad’s death a few weeks ago caused some reflection on my “for-benefit” business education. Some may not have known the author of “The Fortune At The Bottom of the Pyramid: Eradicating Poverty Through Profits,” and the man that Business Week called “a brilliant teacher at the University of Michigan, [someone who] may well [...]

Diana Aviv, president of Independent Sector a coalition of charities and foundations, recently expressed her concern over socially minded corporations, like B Corps, being granted tax exemptions. In a video posted at Philanthropy.com, she notes that this may take resources away from nonprofits and weaken our nation’s budget. As the co-founders of B Lab, the [...]

Mindfulness is all about extending awareness into every moment of every day. It is about living in the present and bringing this consciousness to every aspect of your life. This is how Stuart Rudick of Mindful Investors approaches business. As he’ll tell anyone, he is fortunate enough to “marry my personal passion and my personal [...]