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Posts tagged ‘Benefit Corporation’
Changing Business to Change the World
Posted by: Andrew Kassoy August 20th, 2010Business accounts for over 75% of our nation’s GDP— this provides businesses with a tremendous opportunity to create results beyond financial return. We are living in an era of rapid change, with the incredible resources of inspiring entrepreneurs and businesses addressing major social problems. One great example is Southern Energy Management, which offers an array [...]
10 Reasons to Smile if You’re a B Corporation
Posted by: B Lab August 13th, 20101. You’re creating a new class of corporation. The Benefit Corporation benefits society as well as shareholders. Unlike traditional corporations, Benefit Corporations must create a material positive impact on society and the environment; consider how decisions affect workers, community and the environment; and publicly report their social and environmental performance using established third party standards. [...]
Carats with a Conscience: Better Know The Clarity Project
Posted by: B Lab August 6th, 2010So you’ve finally found the right partner, with shared values, goals and intentions. Now you need a ring. However there are so many issues beyond fit, design and clarity. The traditional diamond industry is awash with problems from exploitative auction houses to the influx of blood diamonds, which originate in war zones and finance more [...]
It’s About Trust Stupid!: An Easy Win-Win for Honest Tea and Coke
Posted by: Andrew Kassoy August 4th, 2010Brand loyalty is built on trust. Trust is built on transparency. That’s why Harvard Business Review devoted its April issue to the topic. The trust issue is at the core of last week’s New York Times article about Honest Tea’s ongoing sale to Coca-Cola. The article shined a light on Honest consumers’ worst fears–that “big bad corporate Coke” [...]
B the Change: B-Human, B-Good, B-Light, B-Organized, B-Change by Peter Fisher, Human Investing
Posted by: B Lab July 30th, 2010Becoming a certified B Corporation has been a good experience as it’s taken already established thinking and caused us to look even deeper at how we can make a greater impact. Having four wonderful children (all under 10) at home makes me a fan of many animated movies; my favorite being Finding Nemo. The scene [...]
B the Change: Blood Diamonds, Now Metal Diamonds
Posted by: B Lab July 26th, 2010By Gina Williams, Co-Founder, and Derek Rogers, Staff Writer, of the Autonomie Project When the first decade of the new millennium came and went, we suddenly found ourselves surrounded by personal electronics, a modern-day necessity. Chances are, the first thing you look at in the morning is your BlackBerry, iPhone, or other Smartphone. Perhaps you [...]
Perspectives: Two Cheers For Nike by Scott James, Fair Trade Sports
Posted by: B Lab July 21st, 2010The New York Times this past weekend included an article describing the World Cup soccer jerseys as an example of a green product that is not from a green company (Nike). My fellow Forbes blogger Gregory Unruh recently delved deeper into this topic, asking if green and brown (e.g. not sustainable) products can exist within [...]
Join a Revolution: Better Know Care2
Posted by: B Lab July 19th, 2010You are sitting at your desk, coffee in hand. It’s Saturday morning and you have a lot on your mind. Beyond the usual errands and chores, you want to make time for the things you really care about. For many of us, this means a better lifestyle and future. Care2 Founder and CEO, Randy Paynter, [...]
B the Change: Making Work Workable for Everyone by Sara Horowitz, Freelancers Insurance Company
Posted by: B Lab July 16th, 2010Flexible workforce: A Growing Trend IBM, which employs about 400,000 people around the globe, is considering converting three quarters of its permanent staff to contractors over the next seven years, according to Personnel Today. While an IBM spokesman denies that there are any such plans, it’s hard to imagine there have not been – at [...]
B the Change: Green is the New Black, the Post-Recessionary Case for Sustainable Business
Posted by: B Lab July 12th, 2010By Janine Kubert, Director of Operations, iReuse “…[T]he goal of sustainability is to increase long-term shareholder and social value, while decreasing industry’s use of materials and reducing negative impacts on the environment.” (Source: EPA) Changing Incentives I was in a meeting with a property management client recently, giving the lead engineer a report on the [...]
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