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Posts tagged ‘accountability’
Perspectives: Measuring Sustainability by Scott James, Fair Trade Sports
Posted by: B Lab August 25th, 2010Like many of you, my August 9 newsstand edition of Forbes appeared in my mailbox the other week. Did you notice the full-spread advertisement just three pages in, with the title “A watt saved is a watt shared” and a compelling set of juxtaposed photos from Schneider Electric? This $16 billion company is bringing energy management [...]
Changing Business to Change the World
Posted by: Andrew Kassoy August 20th, 2010Business accounts for over 75% of our nation’s GDP— this provides businesses with a tremendous opportunity to create results beyond financial return. We are living in an era of rapid change, with the incredible resources of inspiring entrepreneurs and businesses addressing major social problems. One great example is Southern Energy Management, which offers an array [...]
Experiences: iContact Achieves B Corporation Status
Posted by: B Lab August 18th, 2010Written By: Matt Kopac, iContact Corporate Social Responsibility Consultant On June 30th, 2010, iContact was granted B Corporation status by the 501(c)3 non-profit organization B Lab, which developed the B Corporation (B Corp) standards and administers the certification (www.bcorporation.net). B Corp certification is for so-called “triple-bottom line” companies who believe that businesses can and should [...]
It’s About Trust Stupid!: An Easy Win-Win for Honest Tea and Coke
Posted by: Andrew Kassoy August 4th, 2010Brand loyalty is built on trust. Trust is built on transparency. That’s why Harvard Business Review devoted its April issue to the topic. The trust issue is at the core of last week’s New York Times article about Honest Tea’s ongoing sale to Coca-Cola. The article shined a light on Honest consumers’ worst fears–that “big bad corporate Coke” [...]
Perspectives: Thoughts on the Financial Reform Bill by Gregory Aloia, JD, CFP / Abacus Wealth Partners, LLC
Posted by: B Lab July 22nd, 2010President Obama signed into law yesterday the Dodd-Frank Bill, financial reform legislation that is both a response to the recent near economic meltdown and an attempt to prevent similar disasters in the future. Before listing highlights of the bill, here are a few broad-based thoughts. First, there is an old saw to the effect that generals are [...]
Perspectives: Two Cheers For Nike by Scott James, Fair Trade Sports
Posted by: B Lab July 21st, 2010The New York Times this past weekend included an article describing the World Cup soccer jerseys as an example of a green product that is not from a green company (Nike). My fellow Forbes blogger Gregory Unruh recently delved deeper into this topic, asking if green and brown (e.g. not sustainable) products can exist within [...]
Perspectives: A Tale of Two Types of Corporations By Jeremy Litchfield, Founder of Atayne
Posted by: B Lab July 14th, 2010This afternoon, I listened in on the B Corp quarterly update call. Almost two years ago, Atayne became a certified B Corporation. Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions on the long-term interests of their employees, suppliers, community, consumers, and the environment. The ultimate goal of [...]
No Sustainability Without Transparency
Posted by: Andrew Kassoy July 7th, 2010The June 12 NY Times contains an article entitled “Those Earth-Friendly Products? Turns Out They’re Profit-Friendly as Well” in which the writer points out the economic benefits for companies of selling consumer products that are green – both higher revenues from marketing green consumer products, and expense reductions from green efficiencies. While we should all [...]
Seize Your Power: Better Know GoodGuide
Posted by: B Lab June 30th, 2010We all know the importance of our purchasing decisions but sometimes it can be down-right overwhelming. We now have thousands of choices and need PhDs just to understand all the labels and certifications. Luckily, there’s GoodGuide to take care that. Created to empower the public with better information on the environmental, social and health performance [...]
Senator Jamie Raskin Talks Benefit Corps
Posted by: B Lab June 29th, 2010Yesterday, June 28th 2010, Senator Jamie Raskin of the Maryland State Senate talked about Benefit Corporations on the Kojo Nnamdi Show of WAMU 88.5 FM in DC. The Senator was joined by Jeffrey Hollender, Co-founder of Seventh Generation, and Will Wilkinson, Research Fellow at the Cato Institute. They discussed Corporate Social Responsibility, the Benefit Corp [...]
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