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Author archive for andrew-kassoy
Changing Business to Change the World
Posted by: Andrew Kassoy August 20th, 2010Business accounts for over 75% of our nation’s GDP— this provides businesses with a tremendous opportunity to create results beyond financial return. We are living in an era of rapid change, with the incredible resources of inspiring entrepreneurs and businesses addressing major social problems. One great example is Southern Energy Management, which offers an array [...]
It’s About Trust Stupid!: An Easy Win-Win for Honest Tea and Coke
Posted by: Andrew Kassoy August 4th, 2010Brand loyalty is built on trust. Trust is built on transparency. That’s why Harvard Business Review devoted its April issue to the topic. The trust issue is at the core of last week’s New York Times article about Honest Tea’s ongoing sale to Coca-Cola. The article shined a light on Honest consumers’ worst fears–that “big bad corporate Coke” [...]
No Sustainability Without Transparency
Posted by: Andrew Kassoy July 7th, 2010The June 12 NY Times contains an article entitled “Those Earth-Friendly Products? Turns Out They’re Profit-Friendly as Well” in which the writer points out the economic benefits for companies of selling consumer products that are green – both higher revenues from marketing green consumer products, and expense reductions from green efficiencies. While we should all [...]
Precautionary Principle for Corporations
Posted by: Andrew Kassoy May 12th, 2010Sanford Lewis, the attorney for Harrington Investments behind the recent Intel decision to include sustainability as a required consideration of a committee of its Board of Directors, posted this interesting piece on CRSWire. It is about different approaches to corporations adopting the Precautionary Principle to corporation risk management and governance. It is a great read, so check it out.
Benefit Corporations exist in Maryland
Posted by: Andrew Kassoy April 19th, 2010Over the past three years, we’ve had a lot of those late-night-over-beers conversations that ended with “wouldn’t it be great if there was a new corporate form built to enable social benefit and shareholder value? Yeah, we should work on that.” I’m not sure how clearly we believed it was a near term possibility, but [...]
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