You are sitting at your desk, coffee in hand. It’s Saturday morning and you have a lot on your mind. Beyond the usual errands and chores, you want to make time for the things you really care about. For many of us, this means a better lifestyle and future. Care2 Founder and CEO, Randy Paynter, has a solution. “Care2 helps people to live a more healthy and sustainable lifestyle and get involved in good causes. We help people make the world a better place through the ‘me’ and the ‘we’.”
What exactly is the “me” and the “we”? You learn to live a greener, healthier life. Then, you can join others and take collective action to support nonprofits. This B Corp is all about empowering the individual to improve our world. While legislation and business have an important role in change, little gets done without people joining together to show their support. By engaging, educating and empowering the individual, Care2 creates ground level action and fosters consumer demand. They have aligned their business model with their mission; the more good they do, the better the business does. It is impossible to succeed without focusing on this purpose. And it is impossible to create change without working together.
Care2 became certified as a B Corporation to help their members understand the business and their approach. There is so much misunderstanding around the nature of a good company. Many see an unbreachable gap between nonprofits and corporations. One is good, one is bad. However, this is not true and Care2’s certification proves it. It is possible for a corporation to create change for the better.
Moving forward, Care2 will reach beyond their established communities on care2.com and http://www.thePetitionSite.com. By enabling anyone to host a petition on their website, power can be distributed across the internet. People are beginning to realize we need some serious change. This has come not a minute too soon and Care2 is in the perfect position to help. Their community is highly engaged and highly motivated. Now it’s time for the rest of us to get on board and commit to action.
Add your “Me” to our “We”: Better Know Care2
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