It may seem unlikely but with Baypoint Benefits, it is easy to get excited about insurance. With their unique approach to providing complete benefits services, this B Corporation is able to offer no cost, custom plans by basing profit in commissions and operating in a paperless facility. With 24 hour HR consultants and a focus on efficiency and effectiveness, this innovative business’ founders were 2 of 5 national finalists for “Benefits Selling” magazine’s “Broker of the Year”.
While competitors are stuck in the past, this newer business has revolutionized the industry. Operating online has allowed for quicker on-boarding, faster responsiveness and lower operating costs. Cofounder Brian Hassan states, “Happy employees equal happy clients”. By focusing on their employees, as well as their clients’, co-founders Brian Hassan and Justin Roberts have lowered turnover and therefore on-boarding costs. Team member Melinda Engelman confirms this employee-first outlook, with top rate benefits and the opportunity to work from home.
The key to their success is a recognition of the importance of relationships. Annual calls are no longer enough and have been replaced by fluid communication, improved client education and a focus on customization. With a wide range of clients, from large organizations to lower market businesses, they are dedicated to being a member of Generation G, for generous. Information sharing, whether with clients or competitors, is encouraged to foster change and spread best practices.
Their environmental and people focused strategy makes Baypoint Benefits a natural fit to be certified as a B Corporation. After receiving green certification with ease, the organization decided to seek out a more stringent standard to truly be recognized as an innovator. Aside from a higher level of accountability, they have now gained a support group from which to learn. As the team enthusiastically stated, being certified was not only the right thing to do from a business standpoint but when examining long term impact as well.
With the industry constantly shifting and evolving, Baypoint Benefits is committed to aligning themselves with the community to stay at the cutting edge. Better service and efficiency are always the goal and they will continue to work to improve all areas of business. Whether it comes to profit, employees or the environment, this B Corporation is always learning, adapting and growing. Stay ahead of the curve with this organization and Better Know them online.
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