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Archive for March, 2010

Bonus Content from The Responsibility Revolution: Q&A with B Corporation Co-Founder Jay Coen Gilbert By Jeffrey Hollender & Bill Breen

Ambiguity is not an option. For any company that seriously intends to harness the power of the marketplace to crack society’s biggest challenges, authenticity—the capacity to do what you say you’ll do—is a core, non-negotiable attribute. And that presents a problem.

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