What Capitalism Can do for Do-Gooding Companies: B Corporation is Setting the Standard
Jay Coen Gilbert of B Lab, the non-profit that certifies and supports B Corporations, distinguishes between good companies versus good marketing, and how B Lab is supporting the broader social shift from green businesses to good businesses. May 29, 2009 – Check out the full article at Cause+Capitalism.
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Whatever the outcome from Copenhagen it’s clear that actions speak louder than words. We cannot rely on government to solve the climate crisis. At the COP15 CEO Roundtable, WWF Climate Saver companies like HP, Sony, Nike, IBM, Coca-Cola and JohnsonDiversey reported overwhelmingly positive results on their current actions highlighting the most aggressive voluntary greenhouse gas emissions reductions effort in the world. See Oliver Rapf, Head of Climate Business Engagement for WWF International provide a framework for corporate thought around GHG emissions: http://bit.ly/jdaction